22 January 2018

Throughout the blogging world we’re forever told to ‘find our unique selling point’ (USP) or find what makes us stand out amongst the rest. In an industry that’s full to the brim of INCREDIBLE content creators and (I hate this word but I shall use it this once) ~ influencers ~ it’s hard to make yourself stand out or find that USP.

For so long I have tried to get into words/thoughts/images what could make me stand out but, quite frankly, my mind always struck blank. (It’s not to say I don’t have faith in my own abilities or ideas, it’s just that the world is full of talented people and it shouldn’t be a competition we use to claw our way to the top). I tried to think of how I could determine my style in terms of a label or a category that may help but the more I thought about it, the more and more I realised that I don’t really ‘fit in’ to anything. I don’t think many people, or anyone in fact, can solely say they fit into one style category. That would be like trying to define my music taste (which is pretty bloody eclectic and weird) in ONE genre.

Taking a prime example from my music taste; one day I’m listening to Bon Iver on loop but, the following day I’m listening to the likes of Paramore, Frank Carter & The Rattlesnakes and even Daughter. A total pick and mix, if you will. That too is how I feel about my style and my wardrobe.

When I went to the interview for my current job they asked me about designers or styles of clothing I like and I just sounded like I was listing all the brands I knew. I genuinely mentioned the fact that I majorly vary day-to-day. On a Monday morning I might be super minimal wearing all black; the next day I’ll be in a pink and red stripe jumper teamed with a mustard beret and a huge faux fur coat...

So my point here is this - me picking or defining my style would be impossible. You could ask me every day of the week and everyday my answer would vary due to 1) the weather 2) how I’m feeling that day or 3) the music that I’ve listened to on my journey to work.

think hope you totally get where I’m coming from here and the point I’m trying to make...

I think it’s taken me a little while to actually write this post, because I was trying to figure out how to write it. Then I’ve slowly started to realise that not fitting into a category or a style of dress isn’t entirely a bad thing. Maybe, that in itself is a selling point? You know, “a twenty-something year old, that’s experimenting with the way she dresses because she’s not really sure what she wants to wear” - that kind of vibe.

At some point, sooner or late, I might find a style of dress I love and stick to. But, until then, I’ll keep on experimenting and stick to being weird. I’ll keep on working on the fact that I don’t fit in to a category and that’s okay.


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